Marketing as a system — not a series of guesses.
Positioning, funnels, lifecycle, and the analytics scaffolding that turns marketing from a quarterly gamble into a measurable engine. We build it; your team runs it.
5 campaigns · 6,850 total audience · avg open 37.5%
| Campaign | Status | Channel | Audience | Open / CTR |
|---|---|---|---|---|
| AFAcme Foundation Appeal | ACTIVE | 4,200 | 31% / 4.1% | |
| LALakeside Annual Kickoff | ACTIVE | Events | 820 | — / — |
| NWNorth Shore Welcome Series | ACTIVE | 1,150 | 44% / 6.8% | |
| BVBay View Reactivation | PAUSED | Direct | 680 | — / — |
| MRMid-Year Match Drive | DRAFT | Digital | — | — / — |
The building blocks.
Every engagement ships with the same foundation. We customize the model, the views, and the automations to match how your team actually works.
Positioning & message architecture
The one-page document that anchors every email, ad, and sales call. Sharper than your About page and shorter than your last brand deck.
Funnels you can actually see
From first touch to closed deal, every step instrumented. No more 'where did this lead come from?'
Lifecycle email sequences
Welcome, nurture, win-back, anniversary. Written in your voice and triggered by the CRM.
Analytics scaffolding
Plain-English dashboards your team will actually look at. KPI ownership documented. Privacy-respecting tools, no creepy tracking.
Content cadence
A realistic publication schedule, content briefs your team can execute, and drafts your team can build on to keep the queue full.
Paid media setup
If paid makes sense, we set up Meta / Google / LinkedIn properly: clean conversion tracking, sensible audience structure, and reporting that ties to revenue.
A great fit if you nod at most of these.
Right fit
- Have a product or service that works; marketing is the bottleneck
- Spend on marketing already but can't trace the return
- Want a system your team can operate, not an agency on retainer
- Nonprofit that needs to convert donors and grow the file
Probably not yet
- Pre-product / pre-revenue — find the customer first
- Need a one-off campaign you'll throw away after
- Want a 'rebrand' without a strategy
- Looking for a media buyer only
The shape of an engagement.
You see working pieces every week. Custom integrations or messy data migrations can extend the timeline; we'll tell you up front if they will.
Audit
Channel performance, message clarity, funnel leaks, attribution gaps.
- Channel & funnel audit
- Message workshop
- Tooling inventory
Strategy
Positioning locked. ICP refined. Channel priorities. Twelve-week roadmap.
- Positioning doc
- ICP & segments
- Channel plan
Build
Funnels instrumented, sequences live, dashboards working.
- Tracking deployed
- Sequences live
- Dashboards built
Handoff
Your team runs it. We document, train, and stay on call for 30 days.
- SOPs
- Team training
- 30-day support
Common questions.
Do you run the marketing for us long-term?
We can, but the default is to build the system and hand it off. Long-term execution is an option as a separate retainer if you want it.
What if we already have a marketing person?
Perfect — we build the system, they run it. Most of our engagements end with one in-house person doing more work, better, than three people did before.
Do you write the content?
We set up the cadence, the briefs, and the AI assists. We can write the first batch with you. Ongoing weekly content is usually best owned in-house with the system we build.
What about SEO?
Technical SEO is built into the website work. Content SEO is part of the content cadence. We don't sell 'SEO services' as a standalone.
Can you work with our existing agency?
Usually yes. We build the underlying system; the agency keeps executing on creative. Just want clear ownership lines.
Let's see if this is the right call.
Thirty minutes, no deck. We walk your current setup, find the leaks, and tell you straight if this is the right shift.